Rev-Share Plan for Newspapers

On CP5, CMN Will Back-Fill Your Inventory

Published: Tuesday, June 2, 2009

Updated: Wednesday, April 27, 2011 09:04

70-30 split

This pie represents the newspaper share of the revenue from these campaigns.

CMN hears from our partner papers more and more that the online edition has to pick up some of the slack that is lost on the print side with regard to revenue.

Obviously, selling online advertising is not as easy as print advertising when it comes to pitching local advertisers. That said, we make our best efforts to encourage, train and support any business papers generate for the online edition.

With CP5, we are able to go one step further and provide extra business and revenue when you haven't filled your local inventory. We want to monetize every page for you so that the online edition can begin to contribute significant revenues.

CMN has contracted several agencies to sell into the remnant inventory of our newspapers' local ad positions. This means that any CMN newspaper on CP5 whose ad spots are not filled with ads already may see ads pop up in their inventory (that they did not sell). Those campaigns are coming from CMN and will fill remnant inventory only.

These campaigns are sold at high CPMs so that CMN can help raise the premium for college media. The revenue gets split between CMN and the newspaper where the newspaper receives 70%. Checks will be cut with the accumulation of the revenue at the end of each semester.

In order to participate in this rev-share program, newspapers must be on CP5 with a current contract in place and have filled out a W-9 tax form (required for our accounts payable to cut checks).

In order to take full advantage of this program, it is encouraged that newspapers set impression limits on campaigns rather than ‘run-of-site'. This allows those campaigns to be satisfied and open up inventory to be monetized with remnant campaigns.

If a newspaper does not want to participate in this program, there are a few options:

- Programmatically, the newspaper could occupy all ad positions with house ads to prevent any remnant inventory.
- The newspaper can notify CMN of their wishes, but this is an on/off switch on a semester basis – there are no conditions (it's all or nothing).
- The newspaper can forgo using the CMN prescribed ad system and elect to use an open source ad management solution like OpenX (openx.org) – CMN does not perform support on this option.

To receive an updated contract that outlines the eligibility for this rev-share program and a W-9 tax form, please contact Chris Gillon through our support system.

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