Ken Edwards discusses the reasons why to use a third party solution for video versus the CP5 native solution.  Here is a ‘how-to.'

Go to Youtube.com and create an account in your publication's name that can be used after your tenure at the organization.  Example: college-times@gmail.com vs joe_smith@gmail.com.

It's advised not use a personal account to represent the publication.

Every account is its own channel by default, but requires some management to make it more dynamic.  Once you are signed in click on your username in the upper right hand corner to view the management tools.  Refer to the first screenshot from the image gallery.

Click on Edit Channel link. This will allow you to change channel info, change the channel design and organize your videos. As shown in the second screenshot from the image gallery.

Adding videos is easy and should be done from this screen.  Prior to upload, adding a watermark of your publication's brand is always a good practice during the editing process.

It ensures that your video, wherever embedded on the web, will give your publication credit for the footage.  It is good practice for building your brand.

It's recommended to take advantage of Google's ongoing development and opt to upgrade to Beta versions – it only opens up more tools for customizing your channel.  While editing you channel, there are a few items to note:

• Enter your Publication's name in the title field under channel settings.
   
• Fill in tags that describe the channel. (Examples: your location, university name and anything uniquely associated with your school)
   
• The first tag should be your publication name; multi-word tags separated by spaces should be enclosed in "quotes." (Example: to make sure "daily" and "collegian" are specific to your publication's college versus being confused with another publication of the same name)
   
• Customize channel design to match color scheme of your site.
   
• Promote your site URL in the channel using Profile Setup in account settings.
   
• Customize feeds by geography. (Get citizen produced videos from campus to populate in your channel.)
   
• When uploading videos tag them accurately and extensively for better search results and always add your publication name as a tag.
   
• You can reuse your custom channel tags in each video to make sure your videos populate in the fly-wheel, which is prompted to users after they watch your embedded video.
   
• If you want only your videos to populate, check only ‘my videos' when editing your channel.

YouTube created a Reporters Center and a video with tips on this process as well.

The content of this article was helped by Kristi Uffman, a journalism student at UNC Chapel Hill; her presentation is attached.

Its important to own your content but make sure it is in places to that more people can access it.  Creating a YouTube channel makes your publication more SMO enabled.