College Media Network goes beyond hosting services and providing training on the College Publisher software, we do web consulting as well. The way our partnership with newspapers is set up, the financial success for both parties is dependent on the presentation and delivery of the content (traffic). Hence, it is in our best interest to help newspaper staff figure out the challenges of workflow, design, SEO (Search Engine Optimization), social media, inclusion of new third party tools, etc.
For many college publications, building up the knowledge base to tackle these trends and issues is difficult with the turnover each semester. Starting at zero every six months can impede the progress and continuity is critical the digital front since the landscape is always changing and getting more competitive.
CMN is invested in the success of all of college media and we are more than happy to share what we have learned from 10 years of working in this market.
This is one of the many reasons that CMN is a great partner to have since we monitor the trends in digital publishing and know the limitations of college newsroom resources. We can take what needs to be done and problem-solve how it can be done within the margins of student capacities.
It is not only our software that is tailored to the college newsroom, but the solutions to challenges in digital publishing as well. For a decade, this knowledge has been captured and we look to share it with the market through this site.
Hopefully, this site will serve as a repository for best practices and a place to learn about opportunities like writing for media outlets like AOL or covering the Oscars Red Carpet event. Our parent company, mtvU, actively looks for opportunities that will raise the profile of college news producers.
Join our forums to engage in a problem you are experiencing or give us call if you are looking for advice (866.733.9231).
Experts in College Media
CMN's Unique Perspective on College Media Helps Identify Trends
Published: Monday, June 8, 2009
Updated: Wednesday, June 17, 2009
