OFFICIAL RULES

Southwest Airlines College Media Convention Contest

1. To Enter: No purchase or obligation necessary. Contest runs from 12:00 am EST January 12, 2010 through 11:59 p.m. EST Friday, Feb. 19, 2010. To enter without purchase or obligation, nominations submitted via web form at www.collegepublisher.com/nexsw. All entries become property of the sponsor and will not be returned. Entries limited to one (1) per person.

2. Drawing: On or about February 22, 2010, selections from all eligible entries received will be made by independent judges whose decisions are final. Entrants need not be present to win. All prizes are guaranteed to be awarded. Odds of winning will depend on the total number of eligible entries received. A random drawing will take place at the end of the contest period to select the winners.

3. Prize: Four (4) Grand Prizes to consist of one (1) roundtrip ticket on Southwest Airlines from closest major airport to each winner's residence served by Southwest Airlines on published scheduled service (subject to Southwest Airlines terms and conditions; certain restrictions may apply) to New York City, NY. Winner will depart on Sunday, March 14, 2010 and return Tuesday, March 16, 2010. Estimated retail value per trip is $400. Sponsor reserves the right to substitute with similar prize of equal or greater value due to prize unavailability.

4. Eligibility: Contest open to all legal US residents in the contiguous United States, 18 years and older as of January 12, 2010 who are affiliated with a College Media Network partnered newspaper and an actively enrolled student at the partner newspaper's university during the spring 2010 semester . Employees of Southwest Airlines Co., College Media Network, their advertising and promotions agencies, and their immediate families (spouse and parents, children and siblings and their spouses) and individuals living in the same households of such employees are ineligible. Void where prohibited or restricted by law. Contest subject to all applicable federal, state, and local laws and regulations. By participating, entrants agree to these official rules and accept decisions of the Sponsor as final. Void in Puerto Rico and where prohibited by law. The promotion is offered in the United States only and shall only be construed and evaluated according to United States law. Do not proceed in this site if you are not located in the United States.

5. To Claim Prize: Winner only will be notified by Southwest Airlines via Twitter, and will be required to complete and sign an Affidavit of Eligibility and Liability Release and, where legal, a Publicity Release, which must be returned within seven (7) days after prize notification or prize will be forfeited and awarded to an alternate winner. If prize notification letter is returned undeliverable, the prize will be awarded to an alternate winner in a random drawing. Unclaimed or undeliverable prize will be forfeited and awarded to an alternate winner. Prize is not transferable or redeemable for cash. Prize is guaranteed to be awarded. Acceptance of prize constitutes permission (except where prohibited) to use winner’s name, hometown and likeness for purposes of advertising, promotion and publicity in any media without additional compensation.

6. Limitation of Liability: Neither Sponsor, College Media Network, nor their affiliated entities, are responsible for printing or typographical errors in any related materials; stolen, fraudulent, entries or mail; or transactions that are processed or lost due to computer or electronic malfunction. Winner is solely responsible for payment of all federal, state, and local taxes on prize and for any travel or other expenses not specifically mentioned in prize description. Sponsor reserves the right to cancel or modify Contest if fraud or technical failure compromise the integrity of the Contest as determined by Sponsor in its sole discretion. This Contest offer is being made exclusively by Sponsor. Sponsor not responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections or fraud, incomplete, garbled or delayed computer transmission whether caused by Sponsor, user, or by any of the equipment or programming associated with or utilized in the promotion or by any technical or human error which may occur in the process of submissions which may limit a participant’s ability to participate in this promotion.

7. Winners List: To request a Winners Name List, send a self addressed stamped return envelope, after February 19, 2010, to Southwest Airlines Emerging Media at the address below. All requests must be received by March 14, 2010. Utah and Washington residents may omit return postage.

8. Sponsor: Southwest Airlines Co., P.O. Box 36611, Dallas, TX. 75235-1611